What Customers Are Saying
I used to wear pads and diapers until I found these. They are much more comfortable, it feels like wearing normal underwear.
Diane, 62
I am consistently running to the bathroom & almost always find myself holding my bladder and leaking. These have made it easier for me to be out in public.
Sandra, 57
You're not alone — and you shouldn't have to compromise.
More than 1 in 3 women over 50 experience light bladder leakage. Whether it's a sneeze, a laugh, a workout, or a long travel day — it's common, it's normal, and it absolutely does not have to mean bulky pads or uncomfortable protection.
You deserve underwear that works as hard as you do, feels incredible against your skin, and gives you the confidence to go about your day without a second thought.
That's exactly why we made these.
Real protection. Zero bulk. Feels like regular underwear.
Leakproof Built In
Four layers of protection absorb leakage instantly, lock it in, and keep you dry and fresh — no shifting, no bunching, no worrying.
Safe & Certified
Made with OEKO-TEX® Standard 100 certified fabrics — tested and verified free from harmful chemicals. Gentle on sensitive skin, every single
Reusable & Long-Lasting
Easy to care for - just rinse, machine wash, and wear again.
Cheeki Confidence Kit
Everything you need. Nothing you don't. $79 as a kit. Lasts 2+ years — saves $200+ vs. disposable pads
Three styles, each designed for a different part of your day.
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Laci Heavy Brief
For your heaviest days and overnight. Soft cotton, maximum coverage, absolute peace of mind. Holds up to 50ml.
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Hi-Rise Seamless
Your everyday essential. Completely invisible under clothes. Comfortable from morning to night. Holds up to 30ml.
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Laci Medium Brief
For lighter days and active wear. Sleek lace waistband, breathable lining, reliable all day. Holds up to 30ml.
Why Cheeki
Easy to care for
Feels like real underwear
Safe & Certified Fabrics
Leakproof Guarantee
Saves you money long term
Frequently Asked Questions
Cheeki is designed for anyone who wants reliable, comfortable leakproof protection — including light bladder leakage from sneezing, laughing, exercise, or everyday activity. Our Medium and Heavy absorbency styles are well-suited for light to moderate LBL.
Our Medium style holds up to 30ml and our Heavy style holds up to 50ml — equivalent to light to moderate leakage. For severe or heavy incontinence, we recommend consulting with your healthcare provider about the right level of protection.
Choose her usual underwear size. If she’s between sizes, we recommend sizing up for comfort.
Yes — that's the whole point. Cheeki briefs are designed to look and feel like everyday underwear. The leakproof technology is completely built in and invisible from the outside.
Rinse in cold water after use, then machine wash cold with like colors. Tumble dry low or air dry. Avoid bleach and fabric softeners to maintain absorbency.
You've earned the right to feel confident in your own skin.
No more planning your day around bathrooms, just comfortable leakproof underwear that works